The morning opens on the institutional sequence: a welcome from the master of ceremonies, the President's word, the Minister's address, then three state representatives.
The official photo and the symbolic launch of the day follow, then the plenary conferences and the first round table. The stands stay open throughout, catching footfall on arrival and at breaks.
Before 14:30, a single conference room is in use. The two Masterclass rooms come into service in the afternoon only, and no session runs in parallel until then: the audience of the day, executives, decision-makers, researchers and students, stays gathered in the Main Hall from the welcome address to the end of the first round table. That is what makes this slot, in the organisation's own terms, the moment of highest media and institutional visibility of the day.
The President's word says why this stretch matters so much. After several years spent supporting architects, engineers, developers and institutions through their digital transition, in Morocco and internationally, Abdelhamid ZAIM describes an ecosystem where the tools exist and the skills are emerging, but where a unifying platform is missing: one able to bring industry, academia and public institutions together around a common roadmap. The morning of 11 November 2026 is the moment in the day when those three worlds sit in the same room.
Hour by hour
08:00 – 09:00
Welcome & registration
Badge collection and welcome coffee. The 20 stands of the exhibition space open at the same moment.
00:00 – 00:00
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Programme locked
First name, last name and e-mail address, and the rest of the programme opens.
Provisional programme. Themes and speakers being confirmed.
The plenaries
The 10:45 to 12:15 slot is the one given to the plenary conferences. Two to three speakers follow one another there, on the three subjects this first edition places at the centre: artificial intelligence applied to construction, advanced BIM and digital twins.
In an increasingly digitalised global market, data and artificial intelligence are becoming the new common language of the construction professions. AI-driven workflows are part of what the event wants to take out of the circle of isolated experts.
The ambition the President sets for the event: to make BIM, CIM and TIM a shared language across the entire architecture and construction value chain in Morocco, from the schools shaping tomorrow's talent, to the companies building today, to the institutions defining the sector's public policy.
Around the world, data, artificial intelligence and digital twins are redefining the way buildings and infrastructure are designed, built and operated. The keynotes take on that shift, from design through to operation.
At 12:15 the morning closes on the first of the day's two round tables. It is held in the Main Hall, in front of every participant, with a panel mixing industry, academia and institutions. The theme is still being set; digital sovereignty for the construction sector is among the directions under consideration.
The subject carries on the line of the President's word, which describes the digital transformation of construction as a lever for sovereignty, competitiveness and sustainability for the country. The round table ends at 13:15, as the networking lunch opens.
In parallel
The 20 stands of the exhibition space open at 08:00, at the same time as registration and the welcome coffee, and do not close again for the rest of the day. Through the whole morning it is the only other space in use: the two Masterclass rooms come into service only at 14:30.
Three moments concentrate the footfall in the aisles before lunch. The registration hour, from 08:00 to 09:00, during which participants collect their badge. The inaugural visit, from 10:05 to 10:20, when the officials walk the stands after the ribbon cutting and the official photo. Then the coffee break, from 10:20 to 10:45, left to free visiting before the keynotes resume.
Across this slot a partner has the entire audience in one place: the room is full, the officials are present and the exhibition aisles fill up at every interruption of the plenary.
Provisional running order: themes, speakers and times are being confirmed ahead of 11 November 2026.
Partnership · First edition
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