The audience is professional and targeted: engineers, architects, developers, institutional
leaders, researchers and academics, alongside the schools and students who will shape the next
generation of BIM talent. Industry decision-makers and the talent of tomorrow sit in the same
room, which makes the day a rare space where industry meets academia.
The day is held at the Mohammed VI Tower, the first event of this scale ever hosted there.
The organisation is targeting over 5,000 attendees for this first edition, with a stated focus
on visibility, credibility and conversion.
Morocco's market for BIM, artificial intelligence and digital twins is still taking shape.
This is the moment when a brand can claim a legible position in it. Carried by the ambition
“From Morocco to the World”, the first edition aims to make Morocco a regional hub
for digital innovation in construction, from the Maghreb to Africa and beyond.